Introduction: Is Ghee Bought Online Really Pure? The Shocking Truth in 2025 Will Surprise You!

In today’s fast-paced digital age of 2025, nearly everything is happening online. Whether it’s buying or selling products, most people now rely on digital platforms to run their businesses. By 2030, it’s expected that almost every individual will, in some way, be a part of Digital India. From shopping to services, people are managing everything from the comfort of their homes.

But with this digital revolution also comes a darker side. Some people are misusing the system for their personal gain. In online shopping, we usually choose products based on pictures or videos—but often, what is shown is very different from what we actually receive. This is one of the key reasons why many customers are gradually losing trust in online purchases.

In this article, we will explore whether the ghee you buy online is genuinely pure or not, how to identify real versus fake ghee, and how you can enjoy tradition, health, and taste by choosing a trusted brand like Aasutosh Ghee.

1. The Rising Trend of Buying Ghee Online

Today, people increasingly prefer buying ghee from online platforms like Amazon, Flipkart, and Meesho. But one question often arises—is the ghee purchased online really pure? Many consumers have experienced receiving adulterated or fake ghee, leading to disappointment and financial loss. Such experiences can shake our trust in online marketplaces.

However, the truth is that around 98% of sellers offer genuine and pure ghee. It’s a small percentage of dishonest sellers that create doubt in the minds of customers.

For those selling ghee online, these platforms also offer useful insights. Sellers can easily track their product performance—how many units were sold, customer feedback, and brand reputation. This helps build transparency and strengthens trust between buyer and seller.

2. How to Identify If Online Ghee Is Real or Not?

Some ghee is being sold for as low as ₹300–₹400 per kilogram, whereas pure desi ghee usually costs between ₹900 to ₹1000. This huge price gap often signals adulteration or low-quality products.

Here’s how to identify real vs fake ghee:

• Smell Test: When heated, pure ghee retains its natural aroma, while fake ghee loses its fragrance quickly.

• Iodine Test: Add 2–3 drops of iodine to a small sample of ghee. If the color turns blue, it means starch is present — which indicates the ghee is fake.

• Check Brand Details: Look for the FSSAI license number, official website, and social media presence.

• Read Reviews & Ratings: See what verified customers are saying.

• Texture and Smell: Pure ghee has a unique and natural fragrance that can be easily noticed.

• Packaging Info: Always check the manufacturing date and batch number on the label.

  3. The Rising Threat of Adulterated Ghee

  Consuming adulterated ghee can lead to issues like stomach upset, indigestion, and gas. Such ghee may contain unhealthy fats, which can increase your cholesterol levels.

  According to reports from FSSAI and other agencies, thousands of tons of fake or adulterated ghee are seized in the market every year. This includes synthetic ghee, vanaspati (hydrogenated fat) mixtures, and chemically processed fake ghee.

  Even on online platforms, there are many such sellers who sell fake ghee under the label of pure ghee, especially from local brands or those products which have no reviews or ratings.